Source: journal 7/13 ("Email is core. Need an overriding plan 7/30/90 day"). Todo #292.
Rules that govern every line: DRAFT → test → Steve GO (never send without approval) · grade on REPLIES · every campaign excludes Brevo list 16 (never-solicit).
| Assets | Liabilities |
| EI sender clean: steve@electiveindex.com, mail-tester 9.2, SPF/DKIM/DMARC ✓ (audit) | MAA Gmail-burned: 2 opens / 805 Gmail deliveries across c43–c46; mail-tester 7.5 |
| Campaign center v1 live: https://medicaladvertising.agency/email-campaigns/ (pass maa2026) — 18 campaigns, viewer + copy + edit | Brevo shared IPs partially blocklisted (77.32.148.25 SpamCop, 77.32.148.7 per c46 bounces) |
| Dossier engine v4: 7 dossiers + PDFs + gated follow-up emails (DOSSIER-METHOD) | No drip live (new-lead drip unwritten; Halversen drip paused on #260) |
| Lists: 6,468 harvested on disk + 6 graded Brevo lists; exclusion list 16 standing | EI warmup stalled at day 1 (3 seeds 7/9); Porkbun forward unset — access returns Thu 7/16 |
| Send record: c43–c46 ≈ 4,400 sent, 1 human reply-grade contact (Grover) — dossier lane converts (c45 report · clickers) | No Postmaster Tools on either domain; no text/plain part in templates |
| Brevo Marketing Standard, 15,548 credits/mo | Steve computer-less until Fri 7/17 — phone-first deliverables |
| # | Action | Gate/URL |
| 1 | Fix Porkbun forward: electiveindex.com → steve@ → steve@medicaladvertising.agency; reply to a seed, confirm it lands | Steve, Thu 7/16 (or drop login to a working session). Todo #235 |
| 2 | Resume EI ramp same day: 7/16–17 = 10–15/day (seeds + 7/4 multi-openers + c45 personal-name openers); 7/18–21 = 25–50/day (c45/c46 openers, 311 pool) | ei-warmup-plan |
| 3 | Finish Wojo-style emails in the campaign center (friendly "Hi Dr. X", spoken, benefits, team, PDF attach) | https://medicaladvertising.agency/email-campaigns/ — each draft = Steve GO before send |
| 4 | First small-batch probes: 25–50/day, engaged-only, from EI; read placement per ISP bucket (gmail / custom-domain / yahoo / ms / apple) after each send | Recipient-CSV bucket method from the audit §3 |
| 5 | Reply sweep daily: steve@medicaladvertising.agency + steve@electiveindex.com. Any human reply or residential-IP clicker → same-day dossier + personal follow-up (Grover pattern) | DOSSIER-METHOD |
| 6 | Google Postmaster Tools: add both domains (DNS TXT) | https://postmaster.google.com |
| 7 | Brevo ticket: blocklisted shared IPs 77.32.148.25 / .7, request cleaner pool | https://www.spamcop.net/bl.shtml?77.32.148.25 |
| 8 | Template fixes: text/plain part on every campaign, alt on images, HTML validated, mail-tester ≥9 before any GO | Per-send seed test |
| 9 | MAA sender = 1:1 replies + clients only. All cold from EI, permanently | Audit fix #1 |
| # | Action | Detail |
| 1 | EI at cold-lane volume: 200+/day from ~7/29 (ramp day 15+), lists verified <2% hard bounce, ≤200/day first touch, never same-day fresh harvest | c46's 3.8% bounce + E2's 7.2% = the anti-pattern |
| 2 | New-lead drip LIVE (fires on any reply/inquiry/form): D1 case-studies intro (c45 body, proven 30%+ custom-domain opens) · D2 the vertical case study (dental/plastic match) · D3 one service email (AI Search) · D4 market/AI report (weapon-01) · D5 free-teardown offer (teardowns = free door-openers) | All 5 drafted in the campaign center, Steve GO on each |
| 3 | Standalone-email library written (journal 7/8): each SERVICE = 1 email — Websites, Video Production, SEO, Paid Ads, Reputation Management, Google Business Profile, Social Media, Email Marketing, AI Search, Agents & Automation, Tracking & Training, Monthly Subscription (12) · each PERSONA on medicaladvertising.agency = 1 email · each case study = 1 email | Stored at https://medicaladvertising.agency/email-campaigns/ |
| 4 | Vertical rotation: dental (dental clicked 3× with zero dental case studies in c43/44) and plastic (Jacksonville/Miami segments) alternate weeks | Segments from graded lists + dig |
| 5 | Dedicated-IP decision point (day 30): buy only if (a) volume ≥ 50k/mo sustained, or (b) Brevo pool still drawing blocklisted IPs after the ticket. Below both = stay shared | Audit: dedicated is premature at 15k/mo |
| 6 | Postmaster Tools read weekly: Gmail spam rate + domain reputation, both domains, logged in emails-brevo/ | Replaces open-rate inference |
| # | Steady state | Number |
| 1 | EI cold volume | 200+/day ≈ 4,000–5,000/mo (inside 15,548 Brevo credits) |
| 2 | List growth via the dig | +250–500 verified/week (rounds 20–21 pace ≈ 350/round); 6,468 → ~10,000 by day 90. Playbook |
| 3 | Pipeline math (c45 baseline, burned lane): 1,905 delivered → 2–3 human clicks → 1 reply. Clean-lane target: ≥1 human reply per 500 delivered (4× baseline) | Every reply → dossier → call |
| 4 | "Working" = | ≥3 human replies/week + ≥1 dossier-to-call conversion/month |
| 5 | Kill rule per weapon | 2 sends, ≥500 delivered total, 0 human clicks and 0 replies → kill or rewrite |
| 6 | Scale rule per weapon | Any human reply → double that weapon's next batch + build the vertical variant |
| 7 | Drip + vertical library on autopilot | New-lead drip fires automatically; 12 service + persona + case-study emails rotate as campaign fuel |
| 8 | MAA domain rehab check (day 90) | Postmaster reputation read; if recovered, MAA stays replies/clients-only anyway — no cold ever returns to the brand domain |